This terrific LA Weekly article asks, why are we "sold books the same way we are sold cell phones, as if the latest models deserve the most attention"? Reviews, interviews, publicity hype is all reserved only for the lastest books. And says, Nathan Ihara, "the book they are hyping probably is not the book you ought to read, not even the book you would most enjoy reading. That book lies hidden in the back of the bookstore, or perhaps not even there. It is 10-, 20-, 35-years-old." At Duke Press, our backlist supports us. We always hope each new book is one that will still be selling in a decade. In praise of our backlist, might we suggest three older titles that are currently on our in-house bestsellers list? First is Carla Freeman's High Tech and High Heels: Women, Work, and Pink-Collar Identities in the Caribbean (1999). This ethnography of women working in the informatics industry in Barbados is a perennial bestseller for us, used in courses all around the country. Our editors often cite it to new authors as a way to write important scholarship that is also engaging to students. Another book currently selling well is The Cuba Reader (2003). Our Latin America and World Readers series offer the student or traveler a way to get an overview of a country's history, politics, and culture through primary documents like songs, paintings, photographs, poems, short stories, speeches, cartoons, government reports, and reportage. All the titles in the two series are steady backlist seller for us. The third backlist title we offer you today is Parables for the Virtual: Movement, Affect, Sensation by Brian Massumi (2002). Massumi's book was an early title in a the now burgeoning field of affect studies and is a good example of how many of our bestselling books will never see a non-academic review or spend much time on a Barnes and Noble shelf. Instead we are known for cutting-edge theory that may be difficult, but that academics in many fields need to confront. Take some time to browse our other backlist on our website. Unlike a cell phone, a truly excellent book will not become obsolete in just a year or two.